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Growing Pains in the Arts

Getting good at fundraising, marketing and governance
Presented by Tasmanian Symphony Orchestra & Arts Tasmania

About the program

Tasmanian Symphony OrchestraThe Tasmanian Symphony Orchestra and Arts Tasmania, together with the University of Tasmania are offering a series of skill development seminars for Tasmania’s small-to-medium creative sector.

The program is geared to organisations and practices that are presenting great work but faced with constant issues of sustainability and wondering how to get the next thing off the ground.

Over six separate modules, participants will be able to bring real-life working situations to the table and walk away with a suite of tools and concrete plans to help their practice or organisation. The program is designed to build skills in important areas of revenue generation and governance.

Importantly, participants will have the opportunity to spend time with and learn from each other, and become part of a rich and diverse alumni group with the potential to change the outlook of the Tasmanian arts and cultural sector.

Who should attend?

The program is open to all organisations and individual artists working in performing and visual arts and the wider creative industries. It will suit those responsible for managing arts and cultural organisations, and early-to-mid career arts and creative industries managers. It is also open to post-graduate and final-year students studying creative industries disciplines.

Each module will address key principles of fundraising, marketing, communications and governance and provide time to discuss and workshop current issues.

Modules 5 and 6 are recommended for Chairs and General Managers including those who are not artists or creatives themselves.

Modules

Participants may book for the entire series or module by module. Each module will be in the format of a two-hour seminar/workshop.

Launceston and Burnie courses will be offered as full-day intensives.

Course content

Module 1 | Raising funds for your arts practice and projects

  • What are the different funding options?
  • Why will they fund you?
  • Pros and cons of each option
  • What’s the most appropriate vehicle for your project?
  • What’s your case for support and positioning?

Module 2 | How to build and maintain your donor base

  • Donor development
  • Where do your donors come from?
  • Donor cultivation – getting to know your people
  • Donor stewardship – creating lasting relationships
  • What’s a major gift?
  • Understanding the process
  • Asking for support (the face-to-face way)

Module 3 | How to write a great marketing plan

  • Principles of arts marketing
  • Why are artists the best marketers for their own work?
  • What does great arts marketing look like?
  • Anatomy of a marketing plan
  • Writing your plan

Module 4 | How to leverage traditional and digital communications channels

  • What are the various free – ‘below the line’ communications channels?
  • How to tell a relevant story
  • How to write a great press release
  • How to do a radio interview
  • What about social media?

Module 5 | Good governance – what is it? And why is it so important?

  • What is governance?
  • Why do we need it?
  • What do boards do?
  • Role of directors and the chairman
  • Working with and reporting to boards
  • Where is the fine line between governance and management?

Module 6 | Enlisting government support

  • Introduction to Public Value theory
  • Why is Public Value important for arts organisations?
  • Public Value strategy
  • Measuring and communicating Public Value

Dates and locations

Hobart

Where

Tasmanian Symphony Orchestra Studio
Federation Hall
1 Davey Street
Hobart TAS 7000

When

Monday 13, 20, 27 May & 3 June

  • Modules 1-4
  • 6:00-8:00pm

Monday 5 & 12 August

  • Modules 5-6
  • 6:00-8:00pm

Launceston and Burnie dates and venue to be announced.

Presenters

Caroline Sharpen

CEO
Tasmanian Symphony Orchestra
Modules 1 & 2

Caroline SharpenCaroline commenced as CEO of the Tasmanian Symphony Orchestra in January, 2019. Prior to this, she worked in the arts for more than 20 years in Australia and the United States in organisations including the Sydney Symphony Orchestra, National Symphony Orchestra (Washington DC) and Musica Viva Australia. Throughout this time, Caroline worked with governments, corporate partners and many of Australia’s most generous philanthropists, aligning the strategy and needs of organisations with financial resources.

In 2013, Caroline completed her MBA and established ShapenCIC – a management consulting firm supporting creative sector organisations and practices in strategy and revenue development. Ensuring that arts organisations and practices are strategic, sure-footed and sustainable is a particular passion and Caroline is a regular guest presenter, trainer and mentor for Creative Partnerships Australia, Musica Viva Futuremakers, Monash University and the University of Tasmania.

Samuel Cairnduff

Director Marketing & Communications
Tasmanian Symphony Orchestra
Modules 3 & 4

Samuel CairnduffSam has been Director Marketing and Communications at the Tasmanian Symphony Orchestra since 2017. In this role at the TSO he leads all marketing, sales and PR activities for the orchestra, as well as overseeing and developing the TSO corporate partnership portfolio. He leads a team that has been responsible for the most significant subscription and sales results during the TSO’s 70 year history.

He has a strong background in media and marketing, particularly in the arts sector, and ran his own concert production, touring and arts communications company, SJEMG, in London for 10 years, with an active presence across the UK.

Sam grew up in Tasmania but lived away for nearly 20 years before returning to Hobart in 2016. He was based in London for 11 years and spent 5 years working in the US. He is an alumnus of the Tasmanian Leaders Program (2018).

Dr David Rich

Chairman
Tasmanian Symphony Orchestra 
Module 5

Dr David RichDavid was elected to the TSO Board in May 2008, became Deputy Chair in May 2013 and was elected Chair in May 2015. He is a director of the Australian Major Performing Arts Group that represents Australia’s 29 major performing arts companies. He is also First Vice-President of Theatre North that runs the Princess Theatre and the Earl Arts Centre in Launceston; he was President from 2013-2018. David has previously been a director of the Tasmanian Academy and the Australian Maritime College. He is a Graduate of the Australian Institute of Company Directors and for two years served on its national Not-for-Profit Advisory Board.

From 2007 until 2013, David was Provost of the University of Tasmania. He previously worked at the University of New England in Armidale (NSW), Macquarie University in Sydney and the University of Exeter in the UK. He graduated with MA and PhD degrees from the University of Cambridge. He has a background as a geographer, and he has worked extensively in the field of e-learning.

Jacqui Allen

Deputy Secretary
Cultural & Tourism Development
Department of State Growth
Module 6

Jaqui AllenA former Ministerial Advisor for the West Australian Government, Jacqui has also undertaken roles in performing arts management, arts funding, policy and managed a number of government capital works programs at the WA Department of Culture and the Arts.

She was the Deputy Director-General of that Department from 2009 until December 2012, when she joined the Tasmanian Government in the role of Deputy Secretary, Culture, Recreation and Sport.

In her current role as Deputy Secretary, Cultural and Tourism Development with the Department for State Growth, Jacqui’s responsibilities include Arts Tasmania, Events Tasmania, Screen Tasmania, Tasmanian Museum and Art Gallery and Tourism and Hospitality Supply-Side support.

Jacqui has a BA in Arts Management from the WA Academy of Performing Arts. In addition to a Postgraduate Diploma of Business (Marketing) she is a graduate of the ANZSOG Executive Masters of Public Administration program.

Guest Contributors

Dr David Sudmalis, Director, Arts Tasmania
Jane Haley, CEO, Ten Days on the Island

Course fees

Full program: $400*
Per module: $150

*Arts Tasmania Fee Support
Arts Tasmania is providing a subsidy of 50% on the full program fee ($800). The subsidy will apply for the first 25 participants booking for the full six-module program (in any centre).

The subsidy may apply for up to two people per organisation and individual artists. No subsidy is available for individual modules.

For more information please contact the Tasmanian Symphony Orchestra on 03 6232 4450.

BOOK NOW

Full program Various Hobart Register
Module 1
Raising funds for your arts practice and projects
Mon 13/5/19 6:00 pm Hobart Register
Module 2
How to build and maintain your donor base
Mon 20/5/19 6:00 pm Hobart Register
Module 3
How to write a great marketing plan
Mon 27/5/19 6:00 pm Hobart Register
Module 4
How to leverage traditional and digital communications channels
Mon 3/6/19 6:00 pm Hobart Register
Module 5
Good governance – what is it? And why is it so important?
Mon 5/8/19 6:00 pm Hobart Register
Module 6
Enlisting government support
Mon 12/8/19 6:00 pm Hobart Register

Link to news article: Growing Pains in the Arts



Support announced for Tasmanian museums and collections

Thursday, 29 November 2018

Stained Glass Roundel from the collection of the St John’s Church, Launceston, Photo: Veronica MacnoThe many small museums, galleries and collections across Tasmania play an important role as custodians of the inspiring stories of our local communities.

At Arts Tasmania we were pleased to provide support to small museums and community-based collections through our Roving Curator program and the Lynne Stacpoole Caring for your Collection grants for 2019.

Eleven small museums and collections around Tasmania will receive support through the latest round of Arts Tasmania’s Roving Curator program.

The Roving Curators, who are skilled museum and cultural heritage professionals, will spend more than 95 days in 2019 working with community and volunteer-focussed organisations on a variety collection management and conservation projects.

The Roving Curators will support Derby Community Development Association, which operates the Derby Schoolhouse Museum in Tasmania’s North-East, to develop their collection management skills and prepare for the Museum’s proposed expansion.

Other organisations to receive support in this round include the Wynyard RSL Sub-Branch, the Mawson’s Huts Foundation and the Derwent Valley Railway Preservation Society Inc.

Two further organisations are also continuing with the Roving Curators on two-year projects that were supported in the previous round.

Recipients of the 2019 Lynne Stacpoole Caring for Your Collection Grants will share in funding of more than $3 500 to purchase essential capital items to preserve or display their collections.

The grants are offered by Arts Tasmania in partnership with Mrs Lynne Stacpoole.

The three organisations to receive support through the latest round are the Collection of Medical Artefacts Tasmania, the Launceston RSL Sub-branch and the Furneaux Historical Research Association Inc.

For a full list of recipients please visit www.arts.tas.gov.au/funding_decisions

Image: Stained Glass Roundel from the collection of the St John’s Church, Launceston, Photo: Veronica Macno

Link to news article: Support announced for Tasmanian museums and collections



Continued investment in Tasmanian artists’ development

Tuesday, 27 November 2018

Lillian Wheatley - Image 1Tasmanian Aboriginal jeweller Lillian Wheatley is among a number of artists benefiting from more than $63 000 in grants through Arts Tasmania’s Education Residencies and Aboriginal Arts Program.

Lillian is based on Flinders Island and will use funding support from the Aboriginal Arts Program to investigate new materials and techniques to develop her contemporary practice, as well as research and access new markets.

The latest round of Arts Tasmania’s Aboriginal Arts Program will provide more than $23 000 to six recipients, including Lillian, towards activities that stimulate contemporary, traditional and non-traditional Aboriginal art forms and practice.

Emerging Tasmanian Aboriginal artist Takira Simon-Brown will develop her technical skills under the guidance of a mentor, which will help her create a new body of work for her upcoming solo exhibition in 2019.

As part of the Tasmanian Government’s Youth Arts Strategy, four grants of $10 000 have been awarded to Tasmanian artists to undertake residencies in schools across the state through the latest round of the Education Residencies.

Visual artist, Nicole O’Loughlin, will undertake a residency at The Hutchins School in Hobart. Nicole will share her many skills, including in painting and embroidery, and offer artist talks that explore the themes and concepts underscoring her bright and eye-catching works.

During his residency at Launceston College, choreographer Joel Fenton will showcase his creative processes through a series of open studios for students and staff. He will also engage directly with the students through a series of creative workshops.

For a full list of recipients please visit www.arts.tas.gov.au/funding_decisions

Image: Lillian Wheatley

Link to news article: Continued investment in Tasmanian artists’ development



Support for Tasmanian artists and arts organisations

Saturday, 24 November 2018

Sampa the Great at a festival called PANAMA – photographer: Jorge Serra.Arts Tasmania will proudly provide more than $146 000 to Tasmanian artists and arts organisations across the state through our latest funding round.

Six organisations will deliver an exciting range of arts activities with grants totalling more than $100 000 through the 2018-19 Northern Tasmania Arts Organisations Initiative.

Among the successful recipients is Interweave Arts Association, a community arts organisation working with youth and people with a disability in and around Launceston, will receive support towards the development of a dynamic new dance and theatre work to be presented in 2019.

Other organisations supported by the initiative include Mudlark Theatre, a festival called PANAMA and the Ulverstone Repertory Theatre Company.

Several individual artists will also receive support for professional development and residencies across Tasmania, interstate and overseas, through Artsbridge, the Arts Tasmania Claudio Alcorso International Residency, and Tasmanian Residencies programs.

Hobart-based artist Glen Murray will receive the Arts Tasmania Claudio Alcorso International Residency grant to travel to South Africa to initiate a collaborative dance residency and develop new work.

Luke Conroy, a visual artist from Devonport, is one of eight recipients to receive support in the latest round of Artsbridge to travel interstate or overseas for exhibitions, residencies or professional development opportunities.

Six artists will receive funding through the Tasmanian Residencies program to undertake residencies a little closer to home. Recipients include collaborators Nadege Philippe-Janon and Maria Blackwell who will travel to Cockle Creek, and musician Rachel Meyers who will travel to Arthur River on the remote West Coast.

The full list of recipients can be found here www.arts.tas.gov.au/funding_decisions

Photo credit: Sampa the Great at a festival called PANAMA – photographer: Jorge Serra.

Link to news article: Support for Tasmanian artists and arts organisations



Recently completed Tasmanian Government Art Site Scheme commission

Wednesday, 24 October 2018

The Tasmanian Government Art Site Scheme is the state government’s public art program.

Since its launch in 1979, the Scheme has managed over 660 commissions creating more than 1 900 artworks located across the state.

A new commission has recently been completed at the Glenorchy Health Centre.

Antonijo Bacic has installed Elevations, a celebratory work that depicts kunanyi/ Mt Wellington and embraces Glenorchy’s diversity and sense of place within the Tasmanian landscape.

According to the ABS census 2016, Glenorchy is one of the must culturally diverse suburbs in the state.

The artwork, made from a suspended curtain of laser engraved acrylic discs, represents this diversity through the depiction of motifs representing different cultural groups.

Public art commissions currently open for applications can be found here.

Elevations, Antonijo Bacic at the Glenorchy Health Centre. 2018

Elevations, Antonijo Bacic at the Glenorchy Health Centre. 2018

Elevations, Antonijo Bacic at the Glenorchy Health Centre. 2018

Elevations, Antonijo Bacic at the Glenorchy Health Centre. 2018

Elevations, Antonijo Bacic at the Glenorchy Health Centre. 2018

Link to news article: Recently completed Tasmanian Government Art Site Scheme commission



More news

Past news stories can be accessed from the all news page.