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Marketing

The following resources may be useful in marketing your arts business or practice.

Arts marketing

Arts Marketing Association
A range of free downloads to support the development of a marketing plan.

Australia Council - market development skills resource
A new Australia Council market development skills resource for the Australian performing arts sector. This resource contains practical tips about how to best plan for and position your work in international markets, and how to identify priority markets.

Australia Council - what’s my plan?
A guide to develop an arts marketing plan.

Australia Council for the Arts - research hub
Research, information, case studies and advice on marketing in the arts.

Creative NZ
Provides webinars, research and resources for audience and market development. 

National Arts Marketing Project
A membership-based website that provides a range of free information and tools to support high-quality, cost-effective marketing campaigns.

New York Foundation for the Arts
A guide to marketing the arts in not-for-profit organisations.

Our Community marketing, media and post centre
Resources explaining the basics of marketing, particularly with community organisations in mind.

Publicity and promotion

ABC Artpost
ABC Artpost showcases artists working throughout Australia. The website provides artists with the tools and tutorials on embracing the digital space and presenting their work as part of an online community to audiences.

ArtsHub
A subscription-based online resource for Australian arts workers including news, opportunities and job listings.

Australia Council for the Arts – research hub
The Australia Council’s research hub hosts media relations information on setting up a database, writing for and being interviewed by the media.

Creative Foyer
Creative Foyer is a free and open online platform for arts industry career development with links to other websites, small business support and employment opportunities

Events Tasmania - events database
A free tool to assist you to promote your arts event on the Events Tasmania and Discover Tasmania websites.

Mashable - 30 + places to promote your art
An article about online promotion.

Audience development

Canada Council For The Arts – audience development
Details a range of strategies that are commonly used to develop audiences for the arts.

The Captioning Studio
Provides quality captioning and audio description services to Australian theatre venues, to  increase access to the performing arts for people who are Deaf, hard of hearing, blind or vision impaired.

Cultivate - audience research techniques
Provides an overview of audience research methods with learning points on different techniques and tips for trying them out.

Cultivate - online media in new audience development
A guide to the range of online and new media resources and strategies that are available to the artist or arts marketer.