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Assessment guidelines - Cultural Heritage Program - Program Category

These guidelines are designed to:

  • help applicants understand the sorts of things assessors may consider when assessing applications
  • serve as prompts for assessors to consider in assessing applications against the criteria of quality and reach.

The prompts are provided only as examples of the things that assessors may consider. Applicants are not required to address all the prompts one by one in their application, but if they are relevant, consider how they are reflected in their applications.

It is very important to note that not all of the prompts will apply to each application and the prompts may vary slightly or be weighted differently between the different programs.

Application assessment guidelines

Criteria Indicator The panel may consider
Quality 60%

Quality of the proposal's aims, content and rationale in accordance with current museums best practice and standards

  •  How strong is the proposal's aims and concept/content?
  • What is the cultural heritage merit of the organisation and its collection?
  • Does the organisation have a collections policy?
  • Does the collection have a significance assessment? If so, does the proposal reflect the recommendations of this assessment in terms of interpretation and preventative conservation?
  • Do the collection's policies, procedures and/or planning meet a reasonable proportion of the National Standards for Australian Museums and Galleries?
  • How interesting/exciting/developmental/inventive/original is the proposal?

Currency - timeliness, relevance and positioning in the sector

  • How does the proposal fit with the stage of development of the collection's policy documents?
  • What is the context of the project or program - why this, why now?
  • What is the significance of the program?

Progression - organisation and/or program development/consolidation, fresh approaches, experimentation and risk

  • Does this program develop an area of practice or audiences or other industry sectors?
  • How does this program show the organisation's progression?
  • Is there appropriate risk taking or experimentation that strengthens the organisation's cultural heritage merit?

Rigour - the thoroughness of the artistic rationale, creative development/consolidation and/or research

  •  Is there a clear vision for the organisation?
  • Is there a clear rationale for the program?
  • How robust is the strategic planning over time?
  • How does the organisation deliver quality services over the term of investment?

Capacity - calibre of personnel, resource and financial management, planning
  • How viable is the program?
  • Are the timelines, planning, use of resources realistic and achievable? Has sufficient evidence of this been provided?
  • Does the organisation demonstrate good governance?
  • Are there other confirmed contributions from other sources?
  • Is the budget realistic and accurate?
  • What is the calibre of the people involved and do they have the right personnel for the project?
  • Does the organisation have a volunteer induction policy and procedures in place?
  • Is there a business plan, and does clearly outline how the organisation it to meet its objectives?
Reach 40% Audience - numbers, marketing strategy, diversity and connection
  • Is there a marketing plan? Is the plan realistic, achievable and strategic?
  • Are the opening hours/visitor numbers adequate to warrant the investment?
  • Is there a digital marketing strategy? Does the digital marketing strategy go beyond social media?
  • If the marketing plan includes social media, how strong is the organisation's social media presence? What is the quality of their online presence and engagement
  • Does the program increase or diversify the organisation's audience? How well does it do this? Does the proposal satisfy an existing audience/market demand? If so, how? If not, should it?
  •  Is this the only organisation delivering to this audience or in this sector?

Engagement - participation, access, involvement of the public and/or specific audience or market sectors
  •  Does the proposal improve access to the objects of the collection?
  • Does the proposal demonstrate audience development or engagement? What is the depth/breadth of that engagement?
  • Does it increase or diversify opportunities for participation and access? e.g. is there an audience development target/strategy? Is the organisation working towards a Disability Action Plan?
  • How many opportunities are there for professional museum workers or artists to be involved and employed? What is the quality of these opportunities?
  • Does it engage communities of interest and/or communities of practice? How does it demonstrate this? How effectively has it done this in the past?
  • Is there a benefit to the community created by this program and/or this organisation
  • Does the organisation contribute to building a robust, diverse, vibrant cultural heritage sector in Tasmania?
  • Does the organisation provide a quality, relevant, beneficial service to the cultural heritage sector?
  • What are the other outcomes of the program over the term of investment and what is their impact?