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Crowbar

Crowbar is a crowdfunding incentive program designed to allow artists to take creative risks and test the market for their ideas, to develop and consolidate new relationships with audiences and supporters, and broaden their supporter base.

Crowbar is offered in partnership with Australian crowdfunding platform Pozible.

Please note: to apply for Crowbar, you must contact Arts Tasmania prior to creating or launching your crowdfunding campaign with Pozible in order to be issued the Arts Tasmania code. If you create your campaign without this code and then wish to apply for Crowbar your application will be ineligible.

Key dates

Closes: 30 November 2016

Please note that this is the final closing date for Crowbar. The program will not be offered in 2017.

Notification:

  • of acceptance in to the Crowbar program - within 7 days of lodging your draft Pozible campaign
  • of the outcome of your investment request - within 30 working days of the end of your crowdfunding campaign.

Who can apply?

  • Individual artists based in Tasmania
  • Partnerships, collaborations and other unincorporated groups with at least one Tasmanian member
  • Arts organisations based in, or undertaking a program of events in, Tasmania

Who can't apply?

  • Individual artists who are not based in Tasmania
  • Partnerships, collaborations and other unincorporated groups with no Tasmanian members
  • Arts organisations not based in, or undertaking a program of events in, Tasmania
  • Anyone who has previously received a grant from Arts Tasmania that has not been satisfactorily acquitted.

What is crowdfunding?

Crowdfunding is a process whereby a range of people invest small amounts of money in your project to help you achieve a larger financial goal.
It can also help you to test whether there is a market for your idea, grow your audience and extend your support base by talking directly to switched-on consumers, fans and like-minded strangers.

What is Pozible?

Pozible is a crowdfunding platform designed to raise funds and build a community of support for creative projects and ideas. Pozible has been selected by Arts Tasmania as the preferred investment platform as it is based in Australia, has a strong following with over 337 000 subscribers, and focuses on supporting creative projects including writing, music, performance, visual art and design.

Pozible pledges have been received from 105 different countries. In total, more than $40 million has been pledged through Pozible, making it one of the three biggest crowdfunding platforms worldwide.

To find out more about Pozible and how crowdfunding works, visit www.pozible.com

How does Crowbar work?

If you are planning to run a crowdfunding campaign to support an upcoming project with an arts outcome then you can apply for additional investment through the Crowbar program.

  • You decide how much money you want to raise through your crowdfunding campaign and what range of rewards you will offer and let Arts Tasmania know you want to be considered for Crowbar by filling in the Crowbar application form.
  • Please note: to apply for Crowbar, you must contact Arts Tasmania prior to creating or launching your crowdfunding campaign with Pozible in order to be issued the Arts Tasmania code. If you create your campaign without this code and then wish to apply for Crowbar your application will be ineligible.
  • When you have finalised the content of your crowdfunding campaign, you submit the draft campaign to Arts Tasmania.
  • A panel of peers with a range of artform experience will look at your draft crowdfunding campaign before it goes live and will decide which projects are included in Crowbar. They'll evaluate each project using the criteria and assessment guidelines.
  • If successful, approved Crowbar campaigns then go live on the Pozible website and will be included on the Arts Tasmania Collection page.
  • You'll be responsible for promoting your campaign through your networks, events and social media platforms. We'll also promote your campaign through the collection page and through our social media channels so that your campaign reaches new people and as many people as possible.
  • If a campaign reaches its crowdfunding target within the set timeframe, and meets the relevant conditions*, the campaign will be awarded the additional Arts Tasmania Crowbar investment.

*There are some other rules, see Crowbar conditions.

What can I apply for?

Crowbar provides investment towards crowdfunding campaigns that may have a range of outcomes such as creative or professional development including residencies or masterclasses; the creation of a physical products including books or CDs; or the presentation of work including exhibitions or productions.

Some activities that are not normally eligible to Arts Tasmania's programs of investment such as CD pressing and the purchase of assets are eligible for investment under this program.

You cannot apply for investment towards projects or activities that do not involve professional artists or arts workers, do not have a clearly defined arts component or that have already taken place.

You cannot apply for investment towards programs already in receipt of Arts Tasmania investment.

When can I do my project?

Projects must be completed within 18 months of your crowdfunding campaign end date. For example if your campaign finishes on 30 June 2016, your project must be completed by 30 January 2018.

How much can I apply for?

You decide how much money you want to raise through your crowdfunding campaign and if your campaign is approved, reaches its crowdfunding target within the set time-frame and meets the relevant conditions*, the campaign will be awarded the additional Arts Tasmania Crowbar investment.

This is an additional matched investment of 50 per cent of your total advertised campaign target with a cap of $2 000 per campaign. So – if you aimed to raise $2 000 and you made it we would add $1 000. If you aimed to raise $4 000 and you made it, we'd add $2 000 and if you aimed to raise $10 000 and you made it, we'd add $2 000.

*There are some other rules, see Crowbar conditions.

Against what criteria will my application be assessed?

Your application will be assessed against the criteria of quality and reach.

Quality – 50 per cent weighting

There are a number of indicators of quality that the panel may take into consideration:

  • Strength of artistic concept and artistic practice
  • Progression – fresh artistic approaches, experimentation and creative challenge
  • Currency – timeliness in career, relevance to career development, potential for growth in practice
  • Capacity – calibre of personnel, resource and financial management, planning

Reach – 50 per cent weighting

There are a number of indicators of reach that the panel may take into consideration:

  • What are the outcomes of the project?
  • Audience/market – numbers, marketing strategy, diversity and connection
  • Engagement – participation, access, involvement of the public and/or specific audience or market sectors

See the assessment guidelines page for more information on how the criteria is considered in the assessment.

Who will assess my application?

Applications will be assessed by a multi-artform panel.

Crowbar is a quick response program that assesses your draft Pozible campaign within seven days.

What do I submit as my application?

All Crowbar submissions must include:

Once you have submitted your Crowbar application form you will receive an access code that is required for drafting your campaign in the Pozible system.

Please note: to apply for Crowbar, you must contact Arts Tasmania prior to creating or launching your crowdfunding campaign with Pozible in order to be issued the Arts Tasmania code. If you create your campaign without this code and then wish to apply for Crowbar your application will be ineligible.

When do I submit my application?

You may submit your application to the Crowbar program at any time between 1 January 2016 and 30 November 2016.

How do I submit my application?

Your application form must be submitted by e-mail to apply@arts.tas.gov.au

When will I be notified of the outcome of my application?

After you lodge your Crowbar application form, Arts Tasmania will respond with instructions on what to do next.

You will be advised of the outcome of your application within seven days of receipt of your draft campaign. You must then wait until your campaign has been completed to see if you have satisfied all conditions required to receive the Arts Tasmania investment.

Crowbar conditions

To be awarded Crowbar investment you must:

  • include a basic budget on your Pozible campaign page. Pozible tells us that this is a good idea anyway – people like to know how you are going to spend the money they invest
  • reach your advertised crowdfunding target within the specified campaign time frame
  • have a minimum of ten different supporters contributing to the project reaching its target (this means you can't ask a friend or relative to provide the whole amount)
  • count no more than $2 000 per supporter towards the advertised crowdfunding target. While projects can receive contributions from supporters greater than $2 000, only $2 000 will be included in the calculations to determine whether you receive the Arts Tasmania investment.

These last two dot points mean that you might reach your advertised targets but not receive the additional Arts Tasmania contribution. Sounds tough but we want to make sure that your project really does have support from the market. In this instance you will still receive the public money through Pozible, just not the Arts Tasmania investment.

The project you are seeking support for must be completed within 12 months of the end of your campaign.

Help with your application

We recommend you seek advice from Program Officer Ashlee Irwin before submitting your application. Arts Tasmania's Program Officers are a useful source of information and can provide advice on your application at any stage of the process.

You can make an appointment with Ashlee for a face-to-face meeting or contact her directly via phone or e-mail.

Due to the number of programs operated by Arts Tasmania, there is great demand for Program Officer time and therefore contact time is limited.

Resources

Applications are made using our online application website.

You will need to register an account or login with an existing account before being able to open the online form.

Crowbar application form

If you require a document in an alternate format please contact us.

Register for email updates to be kept informed of Arts Tasmania's funding and program announcements.

Other information

See the programs and key dates page to see all investment options available.

Equity for information relating to services provided by Arts Tasmania to assist applicants in overcoming any special difficulties in applying for Arts Tasmania’s programs of investment.

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