Corporate Art Scheme
The Corporate Art Scheme recognises the importance of taking artworks out of traditional gallery spaces and sensitively placing them into the public realm. This transition stimulates community engagement with civic culture, nurtures a sense of place, informs our identity as Tasmanians and develops cultural expression. The Corporate Art Scheme, through art commissions, delivers benefits to its clients through increased corporate reputation, enhanced marketing and branding, networking and community engagement. The scheme recognises that innovative, creative and animated spaces have a competitive economic edge and enhance social interaction and quality of life. Engaging in art commissions builds a company's reputation and acknowledges that corporate success relies on creativity and innovation.
The Corporate Art Scheme has been widely embraced by many of Tasmania's private organisations and developers as they recognise the potential to value add to their business and improve Tasmania's cultural landscape. Artists working with corporate clients create meaningful work that has a relationship to the environment and the organisation's vision. For example, John Vella and Stephen Hurrel's stainless steel sculpture SCAPE, commissioned by Hydro Tasmania Consulting for its five-star green rated premises, articulates Hydro's sensitive relationship with the environment and has provoked increased discussion about corporate responsibility.
The Corporate Art Scheme is accessible to a broad range of artists and projects, focuses on the commissioning of world-class artworks, encompasses a wide variety of art forms and attracts collaborations between local, national and international artists. The Corporate Art Scheme works to promote a diverse, dynamic and creative culture through its business relationships with leading Tasmanian artists and corporate clients.
A project management fee is charged by arts@work. The fee is set at 15 per cent of the total artwork commission budget, with a minimum artwork budget of $10 000 excluding GST per project.
Enquiries about the Corporate Art Scheme should be directed to Belinda Robertson, Program Officer - Corporate Art, phone 62 335 087 or email belinda.robertson@artsatwork.com.au